Choose your path
Already have an idea, or still looking for one?
Start with one question: do you know what you want to build? If yes, MIA interviews you about the idea directly. If not, a short discovery interview about your skills, interests, work style, and budget produces business ideas that actually fit your life — and you pick the one to plan.
The discovery interview
Key questions about your customer, pricing, constraints, and first moves.
This is not a form. MIA asks about your target customer, what competitors charge, the hours and budget you can really commit, and how you'd reach your first five paying customers. The more honest your answers, the sharper the plan — optional detail boxes let you add the specifics that make it yours.
Plan generation
A complete plan written section by section around your answers.
MIA writes all nine sections — market, model, competition, financials, phased milestones, and weekly actions — one at a time, grounded in what you said. It reads like a plan written for you, because it was. You can watch each section arrive and resume later if you step away.
Review & download
The plan is yours — free, no watermark, no time limit.
Read it, download it as Markdown, and act on it. Free accounts keep their plan forever. PDF export, revisions, and AI-powered regeneration are part of the Founder tier.
The business state engine
A live model of your venture, from Idea to Scaling.
Upgrade to Founder and the plan stops being a document. The state engine tracks which stage your business is actually at — Idea, Validation, MVP, Growth, Scaling — and adapts the advice, tasks, and priorities as reality changes. Pivot, and the plan pivots with you.
Next best action
One ranked action at a time, scored by impact.
Founders drown in could-dos. MIA reads your plan, your stage, and your progress, then surfaces the single highest-leverage thing to do next — specific, immediate, and ranked. Finish it, and the next one is waiting.
Premortem & risk watch
Spot the failure modes before they bite.
MIA keeps a running premortem on your venture: the assumptions that would hurt most if wrong, the risks rising as you grow, and the questions you've been avoiding. Blocker triage means you can describe the wall you've hit in plain words and get viable next moves back.
The weekly operating cycle
Plan → execute → review, on a steady rhythm.
The task board turns plan sections into tracked work. Check-ins keep you accountable week after week, goals span four horizons from daily to yearly, and MIA remembers where you got stuck last time. This is the part most founders never had: a mentor that stays.
See it with your own idea
The first plan is free and takes minutes. No card required.