By founder type
First-time founders
You've never written a business plan and don't know what one should contain. The discovery interview asks the questions an experienced advisor would, and the plan comes back with the market sizing, pricing logic, and first moves spelled out — in plain language, not consultant-speak.
Side-project builders
Your constraint is hours, not ambition. Tell MIA you have eight hours a week and a small budget, and the plan is built around that reality — validation steps you can run on evenings and weekends, and a clear signal for when the numbers justify going further.
Solo operators
Solo means every decision lands on you — strategy, priorities, and the discipline of weekly review. MIA covers the co-founder gaps: a second perspective grounded in your plan, a next best action when you're overwhelmed, and check-ins that keep the week honest.
By stage
Idea stage
Before you register anything or build anything, get the full picture: who actually pays, what they pay today, what it costs to reach them. The plan's premortem flags the assumptions most likely to kill the idea — so you test those first, cheaply.
Validation stage
You're talking to customers and running small experiments. MIA helps you decide what counts as a pass, logs what you learn, and revises the plan as evidence replaces guesses. Stage check-ins make sure a pivot updates the strategy, not just the pitch.
MVP & first customers
The danger here is building for months without charging anyone. The task board turns the plan into shippable work, and next best action keeps you pointed at revenue: the outreach, the pilot pricing, the follow-up — one concrete step at a time.
Growth & operations
What got you here was hustle; what gets you further is process. The weekly operating cycle becomes the management rhythm, goals span daily to yearly horizons, and the state engine tracks the shift from doing everything to running systems.
By context
Career switchers
Leaving a salary is a numbers problem before it's a courage problem. Tell MIA your real savings, your notice period, and the income you need to replace — the plan calibrates milestones to your runway and tells you what must be true before you hand in the resignation.
Returning operators
You've built before — you don't need lectures on what a value proposition is. The discovery interview adapts to your experience, and MIA engages at the level you operate: sharper competitive analysis, faster iterations, and a mentor that argues back.
Advisors & coaches
Use rotneMIA as the working document between sessions. Your founder builds the plan, executes against the task board, and arrives at each meeting with a current picture — what moved, what's blocked, what changed. Less status-gathering, more advising.
Whoever you are, the first step is the same
A complete business plan, built around your answers. Free, no card required.